Alba family by Karim Rashid

In Italian, the word “alba” means “dawn”. It stirs feelings of a waking new day, the welcoming threshold of a fresh beginning, or the perfect purity of thought and form. When the baseline of a rectangular form rounds into a circle, sculptural minimalism is born.


A sun rises on its horizon, and soft, fluid transitions draw you into a wholly relaxing experience. Time to straighten your back, quieten the mind and take a meditative dive inward—to begin again.

Much like the lotus meditation pose, sitting in a soaking tub relaxes the body in vertical alignment. For contemporary bathers who enjoy reading in the bath or prefer to keep their devices close, the soaking tub offers a comfortable solution. It’s also worth noting that bathers with special mobility needs might find this seating position more suitable.

Alba family by Karim Rashid

Visionary and prolific, Karim Rashid is one of the most unique voices in design today. Eschewing style infavor of designing in the modus of our time, Karim work encompasses more than 4000 designs inproduction, 400 awards to his name, and clients in 47 countries. His clients include 3M, Alessi, Artemide, BoConcept, Citibank, Hugo Boss, Issey Miyake, Kenzo, Method, NH, Radisson Hotels, Umbra, VeuveClicquot, and Vondom. Numerous awards and accolades including the American Prize for DesignLifetime Achievement award, Red Dot award, Chicago Athenaeum Good Design award, and Pentaward attest to Karim’s contribution to the world of design.

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